Hello …

… and welcome to our 2nd EMU Ezine – an occasional brief email sent to communicators keen to ensure that the information and learning they develop and deliver is – Enjoyable, Memorable, Useful!

We are often asked about how we work successfully with sceptical people.

	Our experience suggests that one way is to ensure that all your inputs are multi-sensory and multi-intelligence. This provides greater levels of stimulus to the brain. The neurotransmitter dopamine is responsible for alerting the brain to information and maintaining attention. Those who enjoy how they obtain information, are less likely to be sceptical about its content, because it is being inputted in a way which works best for their brains.
	If your audiences/learners have enjoyed how they have received the information, they will be more able to memorise the key learning. On our last workshop, one of our delegates remembered a staggering 49 facts out of the 52 we’d covered that day, a testament to the power of multi-sensory, multi-intelligence inputs in presenting information and learning.
	And with a memory of what they’ve learnt, your audiences and learners are much more likely to use the information/learning they’ve enjoyed, personally or back in the workplace.

How could these EMU ideas inspire you to develop
and deliver information and learning differently?

Ann Grindrod